Every marketer knows that visual content is effective in getting their campaigns to stick and resonate with their target audience. Visuals, such as photos, videos, graphics, infographics, signs, logos and others, are naturally more appealing and engaging to consumers.
But as you'd probably agree, the battle is in choosing the right visuals to communicate your brand's story. Do you, for instance, go for professional photography or 3D rendering? Hmm. To help you decide, we'll discuss photorealistic rendering, its benefits and its disadvantages, if any.
What is 3D photorealistic rendering?
Photorealistic rendering is the process of developing a highly realistic digital image from a 3-dimensional computer model. Photorealistic renders can, therefore, be said to be computer-generated imagery (CGI) made to look as real as possible. Industries you may have noticed using this technology include jewellery, furnitures, footwear, real estate, interior design, architecture and product marketing.
What benefits can 3D rendering bring to you?
So you are planning to launch a new product in the market, why go for 3D photorealistic renders when you can get high-quality, real photos? Well, 3D rendering:
Offers you unlimited creative opportunities
Close your eyes and picture anything. 3D rendering allows you to create an image of whatever it is you just imagined from a simple Technical data sheet or phone picture. Now, a good product image should, for starters, capture the attention of your target audience. And being creative is one way to go about it.
3D rendering also allows you to showcase your product in the best surrounding you can imagine with situational marketing. A coastal landscape? Ambient lighting? Mint and pale gray colour palette? Winter scenery? Whatever your ideal setting is, 3D artists can help you realise it.
Saves you money and time
Let's say you want to show how your kitchen furniture would look in a contemporary kitchen or even a simple product picture of it. With photorealistic rendering, you won't have to rent a house or a studio and hire a photographer, an interior designer, movers, and other professionals just for a few costly onsite photographs that take time to edit. A CGI studio will simply create a realistic 3D rendering of your concept, saving you money and time.
Same applies for classic product shots. From one 3D rendering, you can create an infinite combination of colour and texture for a very small cost. This flexibility to easily change any aspect of the marketing product, be it colour, size, angle... anything, further saves you time and money.
Allows you to promote a product before its ready for the market
With 3D renders, you don't have to wait for the finished product to start advertising and capture the interest of potential customers. Photorealistic rendering allows you to explain or advertise project concepts and designs to investors or consumers before the project launch. Consequently, encouraging presales and pre-leases, which gives you a solid customer base and allows you to focus on your product quality.
Conclusion
3D photorealistic images may not be actual photographs, but advanced technological developments have made it such that it is difficult to tell the two apart. Still not convinced? Which of the two images below is a rendering, and which one is real? A or B?
A
B
Well, both images are, in fact, photorealistic renderings! So you see, being real or not should not be a cause of concern if the images created look incredibly like the real deal!
So, in a nutshell, with 3D photorealistic you will:
Save time and money by simplifying the marketing process
Have enough time to focus on product development
Maintain visual consistency between production periods
Have no boundaries to creativity in your marketing campaigns
Do you need high-quality product visuals for your e-commerce website, social media, catalog, brochure, and the like? Email us today at admin@emage-plus.com for compelling visuals that convince customers to buy now rather than later.
To know more about our 3D services please feel free to visit our page https://www.emage-plus.com/3d-photorealistic